Objective:
To drive results using an empirical approach to marketing strategy. With an expertise in e-commerce, web analytics, market research, customer segmentation, database marketing, marketing strategy and pricing, I help clients make informed decisions based on customer interactions.

Education:
University of California at Davis, MBA - expected completion date: Fall 2008
San Francisco State University, B.A. in Psychology - emphasis in Research Design & Methodology

Technical Skills:
General: Excel, PowerPoint, Windows NT, MS Office applications, HTML
Website Analysis: Visual Sciences, Webtrends, NetGenesis, Omniture, Urchin, SPSS
Database: SQL, MS SQL Server, Oracle, Access, Business Objects, Crystal Reports, OLAP applications
Survey Design: Insight Express, Relevant View, ResponseTek, Survey Monkey

Analytical Skills:
Empirical Methodology: Background in research design and analysis. Application of the experimental method in a business setting.
Statistical Knowledge: Well versed in statistical techniques for analyzing experimental and correlational data.
Marketing: Market Research & Analytics, E-Commerce, Marketing Strategy, Pricing, Financial Analysis, Database Management, Customer Segmentation

Interpersonal Skills:
Client Relations: Worked with clients at Intel, Microsoft, Oracle and Barclays Global Investors directly in analyzing marketing campaigns and developing marketing strategies.
Management: Experience recruiting, hiring and managing a team of professionals. Background in counseling and conflict management. Significant direct customer/client interaction in a diverse employment history.

Primary Employment History (1996 - Current):

Business Intelligence Manager, WaMu Online Washington Mutual (August 2002 - Current)
Responsibilities include:
- Currently manage e-commerce business intelligence group
- Built web analytics solution for wamu.com, incorporating all lines of business (Retail, Home Loans, Credit Cards, B2B, Investment Services)
- Created e-commerce data warehouse for reporting and ad-hoc analysis
- Developed and coordinated primary research to better understand online customers
- Initiated sources for competitive analysis and secondary research
- Developed online marketing strategies based on research and analytics

Database Marketing Analyst for Decision Sciences, Direct Partners (November 2001 - August 2002)
- Used customer response data in the development of strategic insight into marketing programs.
- Managed analytic projects and associated vendors related to marketing campaigns.
- Developed and maintained client databases.

Analytics Manager, Grey Direct (April 2001 - November 2001)
- Redefined performance metrics based on customer profile data.
- Compiled comprehensive reports using redefined metrics and available data.
- Developed regular media performance analysis for online and direct mail campaigns.
- Completed customer profile analysis as needed to inform media planning.

Knowledge Marketing Analyst, Modem Media (October 1999 - April 2001)
- Developed office-wide database to manage online advertising and email campaign performance data.
- Devised and implemented online behavioral tracking strategies for clients ongoing.
- Interpreted campaign results and helped develop marketing strategies.
- Managed client database of more than 3 million customers.
- Implemented third party vendor solutions for tracking performance data and launching email campaigns.
- Winner of the year 2000 "Best of the Best" award given for excellence in performance.

Information Services Analyst, Anderson & Lembke December 1998 - October 1999)
- Documented complete Online Media Process.
- Managed and maintained online reporting database.
- Developed cost reconciliation process.
- Managed URL tracking system to tie media with site behavior.

Mental Health Counselor, Progress Foundation (November 1996 - November 1998)
- Managed client cases: Referrals, evaluations and one to one counseling.
- Led group meetings.
- Managed general house issues.